The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences
نویسندگان
چکیده
منابع مشابه
The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?
The present study aims to investigate the effect of ideal self-congruence, brand attachment and some personality factors on the negative behaviors of consumers such as compulsive buying, anti-brand actions, and trash talking. The research population was comprised of customers of four IT service brands including Samsung, HP, Sony, and Apple in Iran. Structural equation modeling approach and PLS ...
متن کاملthe relationship between academic self-concept and academic achievement in english and general subjects of the students of high school
according to research, academic self-concept and academic achievement are mutually interdependent. in the present study, the aim was to determine the relationship between the academic self-concept and the academic achievement of students in english as a foreign language and general subjects. the participants were 320 students studying in 4th grade of high school in three cities of noor, nowshah...
on the relationship between self- regulated learning strategies use and willingness to communicate in the context of writing
این تحقیق به منظور بررسی رابطه بین میزان استراتژیهای خود-تنظیم شده یادگیری و تمایل به ایجاد ارتباط دانشجویان زبان انگلیسی انجام شده است.علاوه بر این،روابط و کنش های موجود بین ریزسنجه های استراتژیهای خود-تنظیم شده یادگُیری ، مهارت نگارش و تمایل به برقراری ارتباط و همچنین تاٍثیرجنسیت دانشجویان زبان انگلیسی در استراتژیهای خود-تنظیم شده یادگیری و تمایل به برقراری ارتباط آنها مورد بررسی قرار گرفته شد.
15 صفحه اولSelf-enhancement biases, self-esteem, and ideal mate preferences
People seek ideal romantic partners who are similar to themselves. In this research, we tested whether this preference reflects a self-enhancement bias. Study 1 (N = 40) found that people who like themselves a lot (i.e., high self-esteem people) were more likely to describe their ideal romantic partner in terms that matched their self-evaluations than were people whose self-feelings are more am...
متن کاملThe Congruence Variety of Metaabelian Groups Is Not Self–dual
A lattice identity is given such that it holds but its dual fails in the normal subgroup lattices of metaabelian groups. Thus the congruence variety of metaabelian groups is not self-dual; this is the first example for a modular congruence variety which is not self-dual. For a ring R with unit element let L(R) denote the class of lattices embeddable in submodule lattices of R-modules. Then HL(R...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Management Excellence
سال: 2014
ISSN: 2292-1648
DOI: 10.17722/ijme.v3i1.118